Why use Dakota Outdoor Advertising static billboards?


Static billboards are the most widely-viewed out-of-home format! In fact, sixty percent of all travelers have viewed a billboard in the last week, making it one of the best ways to reach consumers away from home.



Today’s billboards look better…more vibrant…easier to read. Their “larger than life” presentation impacts, immerses and breaks through the clutter to send the right message at the right time at the right place.



Billboards are a physical reminder for social, mobile and interactive ads, driving people ‘from the big screen to the small screen” and proven to drive click-through, searches, mobile transactions and consumer action. Twenty-six percent of adults who have viewed a billboard in the past month have visited a website they’ve seen advertised.



The ability to target audiences at the neighborhood and zip code level cannot be underestimated. Static billboards can provide the high profile visibility you need to help you target and “own” an entire demographic/location in the local market.



Advertising on a static billboard allows advertisers of all sizes to compete on the same school with national brands, making even small businesses BIG! And with lower production costs, they’re a better value than ever!


[Always On]

Unlike other media, static billboards are always on, 24/7! It can go where other media can’t go and it can’t be delayed, skipped or turned off.



Since static billboard advertising reinforces, extends and supports other media, and can increase the reach of other media by up to 300%, it is foundational to your successful media plan.



Dakota Outdoor Advertising’s static billboards are available in the following North Dakota markets: Alexander, Bismarck, Dickinson, Mandan, Minot, Underwood, Watford City, Williston, and Wilton. So what are you waiting for? Talk to a market manager in your area today!



Sources: Arbitron, USA Touchpoints/RealityMine, P.J. Solomon Co.; Outdoor Advertising Association of America articles: Static OHH - Always On and Take Your Message Further with Static OOH.



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