Billboards are the most widely viewed out-of-home format! In fact, 60% of all travelers have viewed a billboard in the last week, making it one of the best ways to reach consumers away from home.
75% of Americans rely on billboards to find places while they are traveling. Since consumers spend more time driving than ever before, out-of-home advertising has a larger audience than any other type of media.
Today’s billboards are more vibrant and easier to read. Their “larger than life” presentation makes an impactful statement.
Billboards are a proven way to drive consumer action. 26% of adults who viewed a billboard in the past month have visited a website they have seen advertised.
Advertising on a billboard allows advertisers of all sizes to compete with national brands, making small businesses BIG! And with lower production costs, they are an even better value! Outdoor ads cost 80% less than television commercials, 60% less than newspaper ads, and 50% less than radio ads.
Billboards can provide the visibility you need to help you target an entire demographic/location in a local market.
Unlike other media, billboards are visible 24/7! They can never be skipped, delayed or turned off.
Since billboard advertising reinforces, extends and supports other media, and can increase the reach of other media by up to 300%.
Digital billboards deliver rich, dynamic displays that also provide advertisers the option to change their creative at any time. This flexibility makes digital billboards perfect for promoting special events, sales and breaking news.